Brand design / Communication
Duration of the project: Ongoing
What Françoise Dolto called "straight talking" refers to the parents talking to their children - who not only want it unconsciously but need and have a right to truth; even though their conscious desire, if expressed, prefers misleading silence that can generate doubts over truth, sometimes hard to listen but enabling development.
This straight talking to children is based on words, silences, gestures and looks.
As straight talking to children, design consists in emerging, federating and organizing the links and networks of skills and sociality, before shaping the material to enable aesthetics.
This network is essential: it links those who initiate the project and those to whom it is intended.
Design is based upon colors, shapes, masses and words, lights and shades; it builds on the skills of those who will develop, elaborate and support it.
It also builds on time dedicated to imagination, test and production.
These times, links and networks add value to the brands, the products and the spaces, and set the right usage for it.