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Banque Populaire Lorraine Champagne

Banque Populaire Lorraine Champagne

Brand design / scenarization of the headquarters in Metz
Duration of the project: 6 months – First deliveries: November 2013

Creating a product, a service, an adequate space for the given users requires a certain type of curiosity towards their attitude, areas of interests, lifestyle and a certain type of empathy.

It also requires an attention to micro-details that shape the daily life / the thickness of a partition, the light of a blue, the sound of a reception desk, the comfort of a seat in a waiting room / and to try to integrate them in a creative synthesis according to the brand codes.

The brand design and scenarization mission consists in setting at Banque Populaire Lorraine Champagne agency of the Metz headquarters all the information concerning its renovation without altering the daily usages of the users / who commute for work everyday and the clients who come to meet their account officers.

Usage scenarios of spaces shared as per the different functions, studies of circulations, researches of lights, colors, materials, and design and development of the site layout / Access to the front desks, to ATMs, to the meeting points that integrate models, videos, plans, schedules et explanations of the layout.

Projets

Biennale of
la Défense
Afex
City
of Dinard
L'Ourse
Banque
Populaire
Champagne
Ardennes
Espace Dalí
Paris
Smap
Viaduc
des Arts
Le Lieu
du Design
Hôpitaux
de Paris
Museum
Institut
du Monde
Arabe
Urban Act
Architecte
Groupe
Eyrolles
Centre
Hubertine
Auclert
L'Oréal
Les Trois
Baudets
Mercedes-
Benz
la cité coworking
City of
Le Havre
Université d’Évry / Campus
Groupe
Roullier
YllioRetail
Procivis Immobilier