Brand design / scenarization of the headquarters in Metz
Duration of the project: 6 months – First deliveries: November 2013
Creating a product, a service, an adequate space for the given users requires a certain type of curiosity towards their attitude, areas of interests, lifestyle and a certain type of empathy.
It also requires an attention to micro-details that shape the daily life / the thickness of a partition, the light of a blue, the sound of a reception desk, the comfort of a seat in a waiting room / and to try to integrate them in a creative synthesis according to the brand codes.
The brand design and scenarization mission consists in setting at Banque Populaire Lorraine Champagne agency of the Metz headquarters all the information concerning its renovation without altering the daily usages of the users / who commute for work everyday and the clients who come to meet their account officers.
Usage scenarios of spaces shared as per the different functions, studies of circulations, researches of lights, colors, materials, and design and development of the site layout / Access to the front desks, to ATMs, to the meeting points that integrate models, videos, plans, schedules et explanations of the layout.