Brand design / Space layouts / Communications
Invention is a laboratory phenomenon, such as the invention of laser. Innovating is introducing an invention into reality. And this takes time, the time needed by the so called latency, because one needs to consider the industrial, economical and psychological elements.
And progress is an approach which tends to improve human condition. The Ile-de-France region created the Centre Hubertine Auclert in September 2010 to promote equality between women and men; invention, innovation, progress: everyone of us has a different approach to this project depending on our culture, history and environment. The brand design mission consists in defining the codes which apply to all the vectors of communication and position this project into history, in the present with its stakeholders and their testimonials and in the future, particularly toward the younger generations.
The innovator is not bold. He is just considered to be, according to popular culture. Denis Papin, whose the statue is located in the yard of the Centre National des Arts et Métiers of Paris, died homeless in London, banished because they believed his machine was prone to cost jobs and more than a century passed before the steam engine could be developed.
Innovation is the capacity to accept we do not agree right away with the society as whole and the brand design function needs to convince and take the risk of the innovating shape, color, establishment and distribution.